HEINEKEN 'ROOFTOP REVIVAL' Campaign
Heineken
Rooftop Revival | 옥상의 재발견
Presented by LePub Milan & Singapore
Event and Content Production by Core.A Creative
Heineken’s Rooftop Revival campaign, led by Heineken Global, set out to transform overlooked rooftops across Seoul into vibrant social spaces, addressing what the brand identified as the growing sense of urban disconnection. By reimagining these underutilized rooftop environments, the campaign encouraged social connection and revitalized hidden spaces throughout Seoul.
Core.A Creative partnered with the global teams at LePub and served as the Event and Content Production House for the Seoul activation, leading the full end-to-end execution from event planning and location sourcing to multi-day on-site operations, and the complete content shoot across film, stills, and aerial photography to turn forgotten cityscapes into powerful storytelling visuals.
Core.A also designed and fabricated all spatial elements for the activation, including the Pyeongsang Bench and the Heineken Red Star Parasol Kit giving the green rooftops a cohesive visual identity that linked physical space, brand and experience.
Heineken
Rooftop Revival | 옥상의 재발견
Presented by LePub Milan & Singapore
Event and Content Production by Core.A Creative
Heineken’s Rooftop Revival campaign, led by Heineken Global, set out to transform overlooked rooftops across Seoul into vibrant social spaces, addressing what the brand identified as the growing sense of urban disconnection. By reimagining these underutilized rooftop environments, the campaign encouraged social connection and revitalized hidden spaces throughout Seoul.
Core.A Creative partnered with the global teams at LePub and served as the Event and Content Production House for the Seoul activation, leading the full end-to-end execution from event planning and location sourcing to multi-day on-site operations, and the complete content shoot across film, stills, and aerial photography to turn forgotten cityscapes into powerful storytelling visuals.
Core.A also designed and fabricated all spatial elements for the activation, including the Pyeongsang Bench and the Heineken Red Star Parasol Kit giving the green rooftops a cohesive visual identity that linked physical space, brand and experience.
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